
The Groop - A Digital Agency
Digital Strategist - Los Angeles, CA
2010 - 2012
Managed AGILE projects and developed online marketing strategies for Fortune 500 firms such as The Walt Disney Company and world-class non-profits such as TED
Managed the development process of The Walt Disney Studios’ International Marketing Management (IMM) Platform, a tool for scheduling film marketing activity across 20+ global markets
Lead the website development and UX strategy for Jamie Oliver Food Revolution’s Online Portal, a project commissioned by TED.com, in conjunction with BBDO and Purpose.com, which resulted in over 800,000 online petition submissions
Co-created and conducted brand strategy workshops for new clients that combined team brainstorming, project prioritization, and business model exercises to help clients increase brand clarity and customer value